Australian users of Christmas gift wish list and shoppers may end up seeing internet retailer Amazon set up a domestic Australian operation as the online behemoth prepares for a fresh assault on global markets.
Amazon is fighting multiple battles in different areas as it wages war against Apple, eBay and Google, ramping up consumer offering in e-readers, tablets, retailing and cloud computing.
The companies web services unit is soon to begin operating from an Australian based data centre as it seeks to meet the needs of its enterprise clients.
Amazon began online retailing in 1995 and has embarked on a strategy of entering different domestic markets internationally, after establishing a presence in Italy last year. The company currently sells directly to customers in China, Japan, Britain, the US, Canada, Germany, Austria and France.
Currently Australian consumers who shop at an international Amazon site must pay extra for international shipping, though with the strong local currency, this has not proven to be much of an issue.
On whether an Australian version of the retailer would be available soon, the company’s CTO Werner Vogels said “For a very long time we actually halted our international roll out. And we just started again with Amazon Italy and again, just like with the web services, we are evaluating what will be the next places to start rolling this out.
“Given that we recently rolled out Amazon Italy it is clear that we are continuing to look at (the) rollout (of) other locations that might be beneficial for our retail operation.
“And I think every country in the world is probably on that shortlist,” Mr Vogels said in an interview in Sydney.
Mr Vogels declined to say what criteria Amazon.com based its selection process on.

